FBN Holdings Plc, a pillar of Nigeria’s financial sector, has announced a strategic rebranding to First HoldCo Plc (FirstHoldCo).

This change, which affects all subsidiaries, is more than a mere name shift; it represents a renewed vision, a commitment to excellence, and a reinforcement of its legacy as a financial leader in Africa and beyond.

The reason behind the rebranding cannot be farfetched as the transition to FirstHoldCo reflects a deliberate effort to unify the institution’s identity across its subsidiaries and international operations. According to Group Managing Director, Wale Oyedeji, the rebranding is a defining moment that will allow FirstHoldCo to better position itself in the evolving financial landscape.

“This transition to First Holdco Plc is a defining moment in our history as we chart a bold course for the future. The rebranding represents more than a name change; it is a renewal of our purpose, vision, and commitment to delivering world-class financial solutions to our stakeholders,” Oyedeji said.

https://independent.ng/first-bank-rebrands-a-strategic-move-towards-a-unified-financial-future/