Eskimi, a digital media company with deep Nigerian roots, has announced a bold transformation, shifting from a demand-side platform to a full-fledged creative and media tech powerhouse.

According to a statement, with its new slogan, #Don’tBeBoring#, Eskimi aims to revolutionise advertising by combining data-driven creativity with advanced attention metrics to enhance brand engagement.

At the company’s rebranding event, the Group’s Chief Executive Officer, Vytautas Paukstys, emphasised the cost of ineffective advertising.

“Boring is very expensive,” he declared, citing research that shows creativity influences 70 per cent of digital ad performance. Eskimi’s strategy now focusses on developing high-impact creatives backed by data, rather than just relying on technology,” Paukstys said.

Paukstys also introduced Eskimi’s DSP-agnostic approach, allowing brands to use its creative solutions across multiple platforms.

“DSP is no longer relevant alone as a technology,” he said. “We are saying goodbye to boring because we know—through research—that boring ads are costly,” he added.

“To help brands stand out in a crowded digital space, Eskimi unveiled a suite of creative tools, including its Rich Media Builder, which transforms static images into interactive and visually engaging ads,” the statement noted.

Paukstys also shared compelling data, showing that engagement-driven creatives deliver 67% higher attention, a 300% boost in engagement, and a 30% lift in brand recall.

“The new advertising currency is ‘attentive seconds’ and ‘engaged time,’” Paukstys noted, highlighting Eskimi’s commitment to helping brands capture and retain audience attention,” he stated.

https://punchng.com/eskimi-advocates-data-driven-digital-advertising/