The National Sports Commission boss Shehu Dikko and Pamodzi Sports Marketing Ltd CEO Mike Itemuagbor have held talks aimed at exploring ways to increase private sector participation and create more opportunities in Nigerian sports.

The meeting, which took place at the National Sports Commission headquarters in Abuja, focused on strategies to transform the sporting sector from consumption to production in line with President Bola Tinubu’s sports economy mandate.

Dikko emphasised the commission’s commitment to harnessing opportunities inherent in the sector and creating value chains across the industry. He noted that sports facilities would no longer lie idle during weekends, as the commission aims to encourage Nigerians to incorporate sports into their relaxation programmes.

The NSC chairman also highlighted how increased sporting activities would create more jobs and help achieve the target of the sector contributing three per cent to the nation’s Gross Domestic Product.

Itemuagbor, a former member of the Confederation of African Football marketing committee, brings valuable experience to the partnership, having successfully marketed several major sporting events.

His portfolio includes marketing roles in prestigious tournaments like the African Youth Championship Nigeria 1995, FIFA U-20 World Cup Nigeria 1999, Africa Cup of Nations Ghana/Nigeria 2000, 8th All-Africa Games Nigeria 2003 and FIFA U-17 World Cup Nigeria 2009.

The collaboration between the NSC and Pamodzi aims to create a framework for increased private sector involvement in Nigerian sports, which both parties agree is crucial for achieving the sector’s economic objectives.


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